Executive Certificate in Design Thinking for People Development - Managing People with Creativity

INTRODUCTION
Accordingly to Deloitte University Press “Global Human Capital Trends 2016”: the new organizations: Different by Design, 79% executives in the company agreed “Design Thinking” is categories as “Important” and “Very Important” elements
in company development. Design Thinking is not limited to a methodology for product design, but it is a complete framework to do problem-solving through creative thinking.

There are 5 major stages in Design Thinking methodology:
1. Empathy ( 同理心 )
2. Define ( 需求定義 )
3. Ideate ( 創意動腦 )
4. Prototype ( 製作原型 )
5. Test ( 實地測試 )
Through past case studies, several Fortune 500 companies deployed (human-centric) Human Resources policies to recruit appropriate candidates, maintain efficient labour turnover and effectively retain talents.

OBJECTIVES
Let our audience to have training with hands-on session takes the par ticipants through the design think ing journey of – “What Is?”, “What If?”, “What Wows?”, and What Works?” for employees and business outcomes. It helps to understand design thinking and how if differs from conventional problem-solving techniques. During the training sessions, it applies design thinking tools and techniques to real-life situations and co-create solutions with relevant stakeholders to enhance employee experience and humanize the workplace. Course content is empathized with employees and uncover their UNMET, UNARTICULATED or UNDREAMT needs.

DESIGNED FOR
The program is design for

A. Owner of SME who are looking for hiring better candidates
B. Administrative staff or Human Resources executives who would like to fine-tune the HR policies and improve labour turnover rate
C. Middle managerial staff who would like to improve people managing skills in general

DATES AND TIME
Friday 24, 31 October; 7, 14, 21 November 2025
7:00 pm - 10:00 pm

A. Design Thinking Basic ( 設計思維基礎 )

1. 5 stages of Design Thinking ( 設計思維五步法 )

• 1. History and characteristics
• 2. Empathy
• 3. Define
• 4. Ideate
• 5. Prototype
• 6. Test

2. Design thinking practices ( 設計思維練習 )

• 1. Various approaches to design thinking
• 2. Stanford d.school model
• 3. Hands-on workshop incorporating: d.school process, personas, empathy mapping
• 4. Enhanced insights and observations
• 5. User research, Interviewing, Presenting results
• 6. Crafting a compelling vision 4C’s model, Storytelling, Creating the desire for action
• 7. Digital methods for rapid prototyping
• 8. Exercise and discussion

B. Organisation Change through Design thinking ( 設計思維應用於人力資源變革 )

1. Design thinking for HR and Talent Innovation( 運用設計思維尋找合適人才 )

• 1. Identify weakest link in operation
• 2. Demand & supply in people market
• 3. How to recruit innovative candidate
• 4. Learning people from social media
• 5. Case study on recruitment process
• 6. Discussion on innovative recruitment process

2. Design Thinking for Staff Retention Excellence( 運用設計思維保留公司人才 )

• 1. Identify key factors driving positive employee experience
• 2. Identify the needs for change
• 3. Where to start if you want to begin this transformation
• 4. Case study on incentive schemes and staff retention program
• 5. Discussion on retention experience

C . Creativity Management and Knowledge via Design Thinking ( 透過設計思維為企業保持創新和保留知識 )

1. Continuous evaluation and improvement of work efficiency ( 持續性的工作效率評估和改善 )

• 1. Six thinking roles for HR professionals
• 2. The role of design thinking in Improving Organizational Culture
• 3. Create culture of collaboration
• 4. Design thinking cultivates ideation
• 5. Encourages (and Requires) productive failure
• 6. Case study

2. Maintain core employees by continuous business reprocessing engineering ( 企業流程再造中保留核心成員 )

• 1. Importance of continuous listening
• 2. Personalised goal setting forms & balance score card
• 3. Design and share the continuous evaluation scheme
• 4. Case study