Certificate Course in Training and Development
培訓及發展證書課程

Many companies in Hong Kong are currently facing rapid changes in the business environment, and they have to ensure that their
staff members have the competent skills and appropriate attitude to cope with the changing business environment. Training and
human resources development are proven to have a substantial impact on improving the staff’s overall performance. Successful
companies as measured by growth in profit, growth in market share, return on investment, labour turnover, etc. are frequently
found to be those with sound investment in people. The course is designed to meet the above mentioned needs to ensure that
participants will acquire the practical and “how-to” skills to design and conduct tailor-made training and development programmes
for their staff. The course also provides participants with an open forum to share the ways of developing different training and
development strategies including customer service development, business process re-engineering and the latest training trends
in corporations. The course leader will benchmark the best practices from some of the reputable organizations in developing the
strategies and whole-system approach in training and development.
OBJECTIVES
Upon completion of the course, participants will be able to:-
- adopt different approaches in identifying the training and development needs of staff
- learn the ways of designing an effective training and development programme
- apply the professional presentation and facilitation skills to conduct a training programme
- evaluate the effectiveness of training programme systematically
- identify the latest trend of training and development
- benchmark the excellent companies in organizing different training and development programmes/strategies

 CONTENT 課程內容

A. IDENTIFICATION OF TRAINING AND DEVELOPMENT
NEEDS IN CORPORATION
( 確認企業的培訓及發展 )
1. Survey Approaches
- Customer Feedback Survey
- Training & Development Needs Analysis Survey
- Staff Attitude Survey
- Problem Centre Approach
- Organizational Alignment Survey
2. Organizational Functional Audit and Review
3. Individual Needs Determination:
- Staff Interview
- Conference and Workshop
- Competencies Survey
- Performance Appraisal
B. WRITING TRAINING & LEARNING OBJECTIVES
( 撰寫培訓課程的目的及綱要 )
1. Purposes and Classification of Objectives
2. Guiding Principles of Writing Training Objectives
3. Essential Techniques of Writing Training Objectives
C. DESIGNING AND TAILORING AN EFFECTIVE TRAINING
AND DEVELOPMENT PROGRAMMES
( 設計有效的培訓及發展課程 )
1. Writing Training Objectives
2. Conceptual Model for Designing a Training &
Development Programme
3. Classic Learning Theories and Adult Learning Principles
4. Application of Programmed Learning and Experiential
Learning Approach in Course Design
5. Using Various Training Methods
6. Writing Course Proposal
7. Writing Trainer’s Guide and Lesson Plan
- Key Training Points
- Session Plan
- Methodologies
- Participant Manual
- Visual Aids
- Handouts
- Writing Case and Role Play Scenarios
8. Demonstration and Case Study of Effective Training
Design
D. APPLICATION OF EXPERIENTIAL LEARNING IN
DESIGNING EFFECTIVE TRAINING PROGRAMMES
( 經驗學習在設計有效益的培訓 )
1. Experimental Learning Cycle
2. Strength and Considerations of Experiential Learning
and Facilitation
3. Designing and Facilitation of Experiential Learning
Activities/Structured Exercises
4. Demonstration of Experiential Learning in Various
Training Programme
E. DESIGNING EFFECTIVE ON-THE-JOB TRAINING SYSTEM
( 設計有效益的在職培訓 )
1. Designing On-the-Job Training System
2. Guidelines for On-the-Job Trainers
3. Writing On-the-Job Training Manual and Task Analysis
4. Coaching Skills for On-the-Job Trainers
5. Writing On-the-Job Training Policies and Handbook
6. Benchmarking of Excellent Companies in Designing
On-the-Job Training System
F. EVALUATION OF OUTCOMES AND BENEFITS OF
TRAINING PROGRAMME
( 培訓課程的效益評估 )
1. Four Levels of Evaluation:
Reaction, Learning, Behaviour, Results
2. Methods of Evaluation
3. Measurement of Contributions of Programme to
the Business Strategies
G. LATEST TREND OF TRAINING AND DEVELOPMENT
( 培訓課程的新趨勢 )
1. e-Learning Training Approaches
2. Knowledge Management Training
3. Computer Based Training
4. Executive Coaching Training