Building Trusted Business Relationships

In the absence of trust, buying decisions typically come down to price negotiation. In extreme cases, there is no negotiation and you are simply told that you lose because your price is too high. When trust is present, information is shared, new opportunities emerge, and value becomes the primary focus. This workshop introduces proven tools and approaches that increase trust, drive loyalty and lead to higher revenue, improved profitability and increased job satisfaction.

1. Relationships and trust
• How to measure and increase relationship strength
• How to measure and increase trust

2. Interest and engagement
• How to get meetings with busy people
• How to generate interest and engagement

3. Insight and value
• How to manage conversations
• How to uncover opportunities and create insights

4. Collaboration and commitment
• How to position ideas for acceptance and commitment
• Tips for continuing the dialogue

Participant bonus pack:
• Comprehensive 180-page workbook with additional materials and worksheets (Valued at HKD1,560)
• Copy of Financial Times best-selling book Smarter Selling (Valued at HKD230)
• Complimentary access to online micro-learning (Valued at HKD780)