9:15 AM - 11:45 AM
(Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card)
Social media is indispensable nowadays. With appropriate strategies and applications, it can be the most effective and impactful communication channel hitting the right target group of people. However, if managed poorly, it could put you in the center of unpredictable crisis.
Mastering the social mentality of Netizens (web users), and learning the latest strategies and solutions in managing social media platforms will result in better performance of your daily operations and allow you better prepared for social media crisis.
Content:
1. Digital Marketing Era
2. Which Social Platform is the best?
3. "Like" is your Earnings? "Engagement" is the King
4. Strategies of Content Marketing
5. Social Media: PR Disaster & PR
6. PR Disaster Precautions and Golden Rules
7. Case Study
9:15 AM - 11:45 AM
(Members @ HK$750 / Non-Members @ HK$950
+$50 for booking offline
Members enjoy 30% discount with BOC HKGCC VISA Card)