Executive Certificate in Commercialization of Innovative Products行政人員證書《創新產品商業化》

HKU Space
Executive Certificate in Commercialization of Innovative Products行政人員證書《創新產品商業化》
PRICE
Free
(HK$6800 per programme)
ORGANISER
HKU Space
LOCATION
-
Executive Certificate in Commercialization of Innovative Products行政人員證書《創新產品商業化》
DESCRIPTION

Highlights
The programme aims to:
- Develop innovative and entrepreneurial talents with capabilities to create value by transforming creative ideas into innovative products for business growth
- Enable students to adopt market-driven innovation process as a guiding framework to access technology relevance as well as market needs for new product development
- Equip students with a set of methodologies to engage the right partners with solid value propositions for commercializing innovative products

Mr. Henry Ma
Speaker:
Mr. Henry C. K. Ma,
Principal Lecturer,
With 20 years of B2B Marketing Expertise and MBA (Cambridge),
Former Business Leader in Global MNCs (GE, 3M, DuPont)
As an innovator, engineer, and marketer, Mr. Ma has around 20 years of industry working experience in a few global science companies (such as GE, DuPont, and 3M) as business leader leading cross-functional teams in Greater China and Asia Pacific for market-driven innovation and new product development across different industries. Prior to his current role as the Senior Program Director of HKU SPACE, he was the CMO (Technology & Incubation) of HKUST and the first Director - Materials Innovation of FOSSIL Group (Listed in USA).
Academically, Mr. Ma holds an MBA degree from the University of Cambridge and is pursuing his doctoral degree at the University of Hong Kong with research focus on cross-sector (university-industry- government) collaboration, market driven innovation, knowledge transfer, technology commercialization and regional innovation systems in Hong Kong and Mainland China.
馬先生畢業於英國劍橋大學(University of Cambridge)獲得工商管理碩士並正在香港大學(University of Hong Kong)修讀博士學位課程; 研究領域為跨???(政產學?)合作, 市場導向創新, 知識轉移, 科技產業化和區域創新系統(香港與中國大陸);是香港科技大學首任科研市場總監(CMO),主管創新營銷和初創培育。現為香港大學SPACE高級課程主任。

學術研究以外,馬先生有約二十年工業營銷及亞太區管理經驗,曾任職於多家全球性跨國上市集團;其中包括三家美國道瓊斯工業指數公司:通用電氣(GE), 杜邦(DuPont)和3M; 亦是美國上市公司FOSSIL Group首任材料創新總監。 篤行"明德格物,學無止境"的治學教育理念。


Programme Details
Module Content is as follows:
1. Innovation: Assessment and Development
2. Technology Commercialization
3. Strategic Marketing Process
4. Innovation and Growth Execution
5. Collaborative Innovation
Application Code 1735-EP100A -

Days / Time
Thursday, 7:00pm - 10:00pm


For more details and registration, please click here.
PRICE
Free
(HK$6800 per programme)
ORGANISER
HKU Space
LOCATION
-
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