9:30 AM - 5:30 PM
(Member Fee: $10000
Non Member Fee: $12500)
Strategic Communication in Total Rewards (Certification Exam T4/GR9)
Gain an introduction to strategic communication with focus on total rewards communication. This course begins by establishing the purpose and value of strategic communication along with discussion on how behaviours can be influenced by communications. You will learn an eight-step process that provides guidance for creating an effective and efficient communication campaign. Review of specific communications related to each of the total rewards elements is highlighted and suggestions for communicating special situations, such as a merger or acquisition, are provided.
- Learn the rationale for strategically planning a communication campaign.
- Discuss the characteristics of effective communication.
- Obtain an understanding of the eight steps of the communication process.
- Identify the appropriate communication channel to deliver the message.
- Review specific total rewards communications considerations and special situations.
- Find out how to effectively and efficiently manage your communication campaign.
What You Will Learn
Communication Strategy and Total Rewards
• Total rewards concepts and components
• Value and purpose of strategic total rewards communication
• Effective communication
• Management's role In communication
Communication Fundamentals
• Fundamentals of communication
• Characteristics of effective communication
• The strategic communication process
The Strategic Communication Process: Steps 1-4
• Step 1 - Analyse the situation
• Step 2 - Define the objectives
• Step 3 - Conduct audience research
• Step 4 - Determine key mes頲ges
• Case study
The Strategic Communication Process: Steps 5-6
• Step 5 - Select the communication channel
• Step 6 - Develop the communications campaign
The Strategic Communication Process: Steps 7-8
• Step 7 Step 8 - Evaluation
• Case study
• Managing the communication campaign
Total Rewards Communication and Special Situations
• Total rewards communication
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication department
9:30 AM - 5:30 PM
(Member Fee: $10000
Non Member Fee: $12500)