GRP – GR9: Strategic Communication in Total Rewards Compensation Professionals

Hong Kong Institute of Human Resource Management
GRP – GR9: Strategic Communication in Total Rewards Compensation Professionals
DATE & TIME (Expired)
13 Aug 2019 (Tue) - 14 Aug 2019 (Wed)
9:30 AM - 5:30 PM
PRICE
HKD 12,500
(Member Fee: $10000
Non Member Fee: $12500)
ORGANISER
Hong Kong Institute of Human Resource Management
LOCATION
HKIHRM, Suite 1503,15/F, 68 Yee Wo Street, Causeway Bay,Hong Kong
GRP – GR9: Strategic Communication in Total Rewards Compensation Professionals
DESCRIPTION

Strategic Communication in Total Rewards (Certification Exam T4/GR9)

Gain an introduction to strategic communication with focus on total rewards communication. This course begins by establishing the purpose and value of strategic communication along with discussion on how behaviours can be influenced by communications. You will learn an eight-step process that provides guidance for creating an effective and efficient communication campaign. Review of specific communications related to each of the total rewards elements is highlighted and suggestions for communicating special situations, such as a merger or acquisition, are provided.

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Find out how to effectively and efficiently manage your communication campaign.

What You Will Learn

Communication Strategy and Total Rewards
• Total rewards concepts and components
• Value and purpose of strategic total rewards communication
• Effective communication
• Management's role In communication

Communication Fundamentals
• Fundamentals of communication
• Characteristics of effective communication
• The strategic communication process

The Strategic Communication Process: Steps 1-4
• Step 1 - Analyse the situation
• Step 2 - Define the objectives
• Step 3 - Conduct audience research
• Step 4 - Determine key mes頲ges
• Case study

The Strategic Communication Process: Steps 5-6
• Step 5 - Select the communication channel
• Step 6 - Develop the communications campaign

The Strategic Communication Process: Steps 7-8
• Step 7 Step 8 - Evaluation
• Case study
• Managing the communication campaign

Total Rewards Communication and Special Situations
• Total rewards communication
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication department


For more details and registration, please click here.
DATE & TIME (Expired)
13 Aug 2019 (Tue) - 14 Aug 2019 (Wed)
9:30 AM - 5:30 PM
PRICE
HKD 12,500
(Member Fee: $10000
Non Member Fee: $12500)
ORGANISER
Hong Kong Institute of Human Resource Management
LOCATION
HKIHRM, Suite 1503,15/F, 68 Yee Wo Street, Causeway Bay,Hong Kong
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